"We do house calls." Only a couple months ago no one would have thought to apply those four simple words to anything or any one at Gallery 54. That is until one day, when a couple visiting the gallery was having difficulty deciding whether or not one of the Tom Dwyer framed photographs displayed in the gallery would look as good in their homes. Tom had a way to find out and he offered to take the photo to their home so they could see it in the living room.
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A new home for one of Tom's images, following a recent Gallery 54 house call. |
Further conversation expanded his idea and before they left he was suggesting that he bring his laptop computer and projector so he could project images on the wall of their home. What better way to see which images would work best. It turned out the photograph they had seen worked better in a different room, but another really fit the bill for the living room.
The next month, when another couple was visiting the gallery it was almost an exact repeat situation and a few days later Tom was in another living room. Turns out, the saying "Seeing is Believing" really applies and house calls are just for doctors any more.
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